How To Run Successful Fitness Bootcamps

Running a fitness boot camp is always a good idea. But it’s especially a good (and profitable!) idea right now.  Here are five reasons why you should get your next boot camp organized ASAP…

Reason 1. Increase Revenue Now Before the Summer Slow Down Soon enough, your boot camp prospects are going to get wrapped up in their summer activities. They’re going to go on vacation, chauffeur the kids back and forth to summer activities and spend more time relaxing. They’ll spend less time thinking about fitness, which means you’ll experience the summer slow down.

And that’s why now is such a great time to organize your next boot camp.  It’s easy to get your prospect’s attention now (see Reason #3) – and you get the benefit of a nice boost to revenue.

Reason 2. You Can Run Theme Boot Camps  Many of your clients are going to join your boot camps for specific reasons. For example, you may have a boatload of people who want to get their “beach bodies” back before the warmest weather rolls in.  And you may find your class filling with women who want to get in shape for their upcoming summer weddings or even a class reunion.

You can take advantage of these reasons by running theme-based boot camps, such as the “Boot Camp for Brides” or the “Beach Body Boot Camp.

Reason 3. You Can Take Advantage of Your Clients’ Eagerness to Help Them Achieve Their Goals As mentioned in Reason #2, many of your clients have very specific reasons for wanting to lose weight and get in shape.  If nothing else, many of your clients are looking forward to shedding their winter weight and getting active again.

The point is, these reasons make your clients very eager to get results.  They’re committed to the program and extremely motivated.  And that means your class will be full of clients who show up and happily do everything you tell them to do. 

So what happens? Your clients get results.  You look like a miracle worker. And that means you have satisfied customers who’ll come back and happily do business with you again and again!

Reason 4. Spring Fever Means Your Clients Want to Get Outside Your clients have spent all winter staring at the walls while they’ve worked out on their treadmills and stair steppers. They have a touch of spring fever.  If they spend another day inside exercising, they’ll go crazy.

You see, your potential clients want to get outside to enjoy the fresh air and warm sunshine.  That means they can ride their bikes, walk, jog, swim… or join your boot camp! 

Reason 5. Your Class Has a Support System Built In As a trainer, you know that one factor that contributes to your clients’ success is whether they have a support system in place.  That’s the beauty of a boot camp – it has a built-in support system, since your trainees can motivate one another and hold each other accountable.  And that means you’ve just increased the chances of your clients seeing fantastic results.

Bottom line: If your clients get results, they’re happy. And happy customers not only do repeat business, they tell their friends to join your classes, too!

Today’s boot camp business climate is getting to be pretty cluttered. It’s amazing how many boot camps are running in most major cities. If you want to be successful in your boot camp business then you need to find a way to separate yourself from the rest of the pack. A quick, easy, and effective way to make your camp stand out is to add an element of athletics to your programming.

By incorporating athletic activities to your camp your clients will have more fun, see better results, and have something different to talk about when they get to work. All of these things will have a positive effect on your business! Here are three quick and easy ways to up the athletics in your workouts and get your campers buzzing.

1. Add athletic drills to your warm-up. Instead of warming your campers up with a quick jog and then some light stretching you should be using this warm-up time to develop their athleticism as well as get them ready for the workout. Incorporate athletic drills that get them moving around such as skipping, hopping, side-to-side shuffling, light jumping, and crawling.

This type of training will do a great job preparing your campers for the upcoming workout. They’ll also be working on their overall athleticism. You’ll see an improvement in their performance during the main workouts and they’ll have some cool stuff to talk about with their friends.

. 2. Pre and post-test athletic skills. Does the average fat loss boot camper care about her 40 time? Of course not. However, in addition to your usual measurements try to test some of your campers’ performance qualities. Everyone likes to improve and if you can demonstrate improvement in some athletic quality your campers will be overjoyed. Remember, if all other things are equal, people want to perform at a superior level. So if your campers improve their max push-ups, shuttle time, or jumping distance they’ll see the value of your program, feel more confident in life, and be motivated to keep working hard.

3. Perform more bodyweight and whole-body exercises. Athletes don’t spend a lot of time doing isolation exercises like Triceps Kickbacks or Dumbbell Curls. Instead they focus on exercises that train their whole body using either weight or their own bodyweight. These exercises are far superior when it comes to improving performance and really are usually more successful for promoting fat loss, too.

By incorporating more bodyweight and whole-body exercises into your boot camp your clients will become leaner, healthier, more active, and in general more athletic. This will translate into better results for you and happier clients. That’s the way to build a business!

Adding an athletic element to your boot camp is an easy, quick way to differentiate you from your competition and improve the quality of your training. Anything you can do to make your camp better and set it apart will translate directly into your (and your clients’) success and improve your bottom line.